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Forewarning and debriefing as remedies to deception in consumer research: an empirical study

Subject

Marketing, Marketing

Publishing details

Centre for Marketing Working Paper

Authors / Editors

Klein J G;Smith N C

Publication Year

2002

Abstract

This research examines the effectiveness of forewarning and debriefing as measures to mitigate the use of deception in consumer research. Findings from an exploratory study suggest that these remedial measures may not only improve practice, but also lower respondent concern and increase the likelihood of research participation. Implications for researchers are discussed.

Publication Research Centre

Centre for Marketing, Centre for Marketing

Series Number

02-705

Series

Centre for Marketing Working Paper

Available on ECCH

No


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