Forewarning and debriefing as remedies to deception in consumer research: an empirical study

Marketing, Marketing

Centre for Marketing Working Paper

Klein J G;Smith N C

2002

This research examines the effectiveness of forewarning and debriefing as measures to mitigate the use of deception in consumer research. Findings from an exploratory study suggest that these remedial measures may not only improve practice, but also lower respondent concern and increase the likelihood of research participation. Implications for researchers are discussed.

Centre for Marketing, Centre for Marketing

02-705

Centre for Marketing Working Paper

No