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Dr Reddy's Laboratories Limited


Strategy and Entrepreneurship

Publication Year



Dr Reddy's Laboratories (DRL) is an important Indian pharmaceutical company and is undertaking several corporate initiatives in order to prepare for the changed competition regime that will inevitably place greater emphasis on intellectual property generation than has been historically true in the Indian context. This case is useful for discussion of the problems and processes of transitioning between business models and the challenges of supporting different business models under a common corporate umbrella, while leveraging synergies across them.

Topic List

R&D Strategy, Leveraging Synergies, Intellectual Property



Publication Event Date


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Project Funder

Bank of England

Publication Research Centre

Institute of Finance and Accounting


Puranam, P

Available on ECCH


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