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Dr Reddy's Laboratories Limited

Subject

Strategy and Entrepreneurship

Publication Year

2003

Abstract

Dr Reddy's Laboratories (DRL) is an important Indian pharmaceutical company and is undertaking several corporate initiatives in order to prepare for the changed competition regime that will inevitably place greater emphasis on intellectual property generation than has been historically true in the Indian context. This case is useful for discussion of the problems and processes of transitioning between business models and the challenges of supporting different business models under a common corporate umbrella, while leveraging synergies across them.

Topic List

R&D Strategy, Leveraging Synergies, Intellectual Property

Industry

Pharmaceuticals

Publication Event Date

2001-2002

LBS Case Number

CS-03-02

Location

India

Publication Organisation Size

3000

Project Funder

Bank of England

Publication Research Centre

Institute of Finance and Accounting

Supervisor

Puranam, P

Available on ECCH

No


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