Don't confuse strategy with lofty goals
Journal
Harvard Business Review Digital Articles
Publishing details
Publication Year
2022
Abstract
Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy communication should be.
Available on ECCH
No
