Development and testing of a model of consideration set formation
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 1991 Nov Vol 28 p 429-440
Publication Year
1991
Available on ECCH
No
Please enter a keyword and click the arrow to search the site
Or explore one of the areas below
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 1991 Nov Vol 28 p 429-440
Publication Year
1991
Available on ECCH
No