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Deception in marketing research: ethical, methodological, and disciplinary implications

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Deception in marketing research: ethical, methodological, and disciplinary implications

Journal

Psychology and Marketing

Subject

Marketing

Publishing details

Psychology and Marketing 2001 Jul Vol 18:7 p 663-689

Authors / Editors

Smith N C;Kimmel A J

Publication Year

2001

Publication Notes

ISSN: 07426046

Available on ECCH

No

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