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Customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers

Subject

Strategy and Entrepreneurship

Publishing details

in Birkinshaw J, Ghoshal S, Markides C, Stopford J M and Yip G eds., Future of the multinational company, John Wiley, 2003

Authors / Editors

Birkinshaw J;Terjesen S

Biographies

Julian Birkinshaw

Publication Year

2003

Available on ECCH

No


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