Skip to main content

Please enter a keyword and click the arrow to search the site

Customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers


Strategy and Entrepreneurship

Publishing details

in Birkinshaw J, Ghoshal S, Markides C, Stopford J M and Yip G eds., Future of the multinational company, John Wiley, 2003

Authors / Editors

Birkinshaw J;Terjesen S

Publication Year


Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox