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Countercyclical pricing: A consumer heterogeneity explanation

Journal

Economic Letters

Subject

Marketing

Publishing details

Economic Letters 2014 Vol 122:2 p 343-347

Authors / Editors

Guler U;Misa K;Vilcassim N

Publication Year

2014

Abstract

We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literatur

Keywords

Seasonality Countercyclical pricing Retail Consumer heterogeneity

Available on ECCH

No


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