Skip to main content

Please enter a keyword and click the arrow to search the site

Corporate social responsibility: not whether, but how

Subject

Marketing

Authors / Editors

Smith N C

Publication Year

2003

Abstract

Corporate social responsibility (CSR) is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. This paper examines the pressures for increased corporate attention to CSR and whether this attention is warranted and likely to be sustained. The paper differentiates between the business case for CSR and the normative case and concludes that often there may be a compelling business case for making a substantial commitment to CSR, but an individual firm must assess the extent to which the general business case for CSR applies to its specific circumstances. It is suggested that for some firms (e.g. in the pharmaceutical and resource extraction industries) CSR may be a major influence on corporate strategy, though it is unclear whether these examples reflect unique characteristics of these industries or an early warning of pressures likely to be experienced in other industries. Companies making a substantial commitment to CSR - because of a business or a normative case - are likely to find that this involves major challenges with respect to the formulation and implementation of CSR strategy, not least because of the uncertainties forever associated with determining a firm’s societal obligations.

Publication Research Centre

Centre for Marketing

Series Number

03-701

Series

Centre for Marketing Working Paper

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.