Skip to main content

Please enter a keyword and click the arrow to search the site

Connecting firm-level learning with performance



Publication Year



This paper links organizational learning with performance by synthesizing the existing literature with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model. In line with the literature, the human analogue of the firm is assumed but this is extended to the firm's culture, a facilitator or blocker of learning. Information, learning and knowledge are presented as only having meaning relative to the firm's purpose and context. Measurement is obfuscated by these constructs not being subject to conventional arithmetic. The key to this proves to be running time backwards, i.e. it is used not to predict but to learn from history. This allows us to define learning in terms of the change of knowledge and information in terms of the change of learning. We finally suggest a path for further refinement and empirical testing, which, along with measurement, has been largely neglected.

Publication Research Centre

Centre for Marketing

Series Number



Centre for Marketing Working Paper

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox