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Commerce across the information superhighway: structure of consumer perceptions and congruence

Subject

Marketing

Publishing details

in Dholakia R R and Fortin D eds., Living and working in cyberspace: new information technology at home and work opportunities: strategies and policy issues, pp 18-26, Rhode Island, 1995

Authors / Editors

Roberts J H;Morrison P D

Publication Year

1995

Publication Notes

Conference paper for the Research Institute for Telecommunications and Information Marketing

Available on ECCH

No


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