Skip to main content

Please enter a keyword and click the arrow to search the site

Changes in corporate practices in response to public interest advocacy and actions: the role of consumer boycotts and socially responsible corporate social responsibility



Authors / Editors

Smith N C

Publication Year



The central proposition advanced in this paper is that corporate practices have changed in response to public interest group use or threat of consumer boycotts and these changes have often benefited societal welfare. The paper reviews evidence in support of these claims, acknowledging its limitations and, in particular, the paucity of empirical research of consumer boycotts. It highlights the need for further research on this important topic. The paper briefly introduces public interest groups and the various pressures they can exert on the corporation and then discusses the concept of corporate social responsibility. Next, it turns to a review of the research and related literatures on consumer boycotts. This discussion focuses on boycotts that protest perceived failings of corporate social responsibility and business ethics (consumer boycotts have been organized to protest other issues, such as price increases). The paper concludes by identifying opportunities and needs for future research.

Publication Research Centre

Centre for Marketing

Series Number



Centre for Marketing Working Paper

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox


Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.