Building stronger brands through online communities
Journal
Sloan Management Review
Subject
Marketing
Publishing details
SLoan Management Review 2000 vol 41:3, p 43-54
Publication Year
2000
Publication Notes
ISBN:0019848X
Available on ECCH
No
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Journal
Sloan Management Review
Subject
Marketing
Publishing details
SLoan Management Review 2000 vol 41:3, p 43-54
Publication Year
2000
Publication Notes
ISBN:0019848X
Available on ECCH
No