Building an organisation for the ecosystem era: Weighing up the Recipe of Haier’s Internet of Food
Subject
Strategy and Entrepreneurship
Authors / Editors
Jacobides M;Albrighton T;Chou M;Duke L;Ma D;Mittal A
Biographies
Publication Year
2022
Abstract
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative ‘product plus service’ bundles that span traditionally separate industries to offer an experience that simply wasn’t available before. Such experiences can delight customers and give firms a powerful point of differentiation against competitors.
Topic List
Strategy
Industry
Consumer goods
LBS Case Number
CS-22-018
Location
China, International, United States
Publication Notes
Available on ECCH
No
