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Building an Agile Organisation at ING Bank Netherlands - Compact Case Study

Subject

Economics, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;Mark K

Publication Year

2021

Abstract

ING Group was established through a merger of three Dutch financial services firms in 1991. It expanded internationally into Europe and the Americas, and created a no-frills savings account business called ING Direct in the late 1990s. In 2007 it merged its two main subsidiary banks, Postbank with 7 million customers but no branches, and ING Back, which had a full range of products and services and a large branch network. The process of merging the two banks was called Tango (‘Together Achieving New Growth Opportunities’) and was led by chief operating officer Bart Schlatmann. The merger involved integrating their IT operations, creating a common brand, and bringing together two very different organisational cultures. The migration of customers to the new platform began in 2009 and was completed in 2012, leading to a reduction in headcount of 4,000 and ongoing savings of €280 million a year.

Topic List

Strategy

Industry

Banking

LBS Case Number

CCS-21-002

Location

Netherlands

Available on ECCH

No


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