Brands as separable assets
Journal
Business Strategy Review
Subject
Accounting, Marketing, Finance
Publishing details
Business Strategy Review 1990 Vol 1:2 p 43-61
Publication Year
1990
Available on ECCH
No
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Journal
Business Strategy Review
Subject
Accounting, Marketing, Finance
Publishing details
Business Strategy Review 1990 Vol 1:2 p 43-61
Publication Year
1990
Available on ECCH
No