Branded variants: a retail perspective
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 1996 February Vol 33 p 9-19
Publication Year
1996
Available on ECCH
No
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Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 1996 February Vol 33 p 9-19
Publication Year
1996
Available on ECCH
No