Brand equity, consumer learning, and choice
Subject
Marketing
Publishing details
in Laurent G ed., HEC Symposium on Advances in Choice Theory, Jouy-en-Josas, 2000
Publication Year
2000
Available on ECCH
No
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Subject
Marketing
Publishing details
in Laurent G ed., HEC Symposium on Advances in Choice Theory, Jouy-en-Josas, 2000
Publication Year
2000
Available on ECCH
No