Skip to main content
alt

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Brand equity, consumer learning and choice

Journal

Marketing Letters

Subject

Marketing

Publishing details

Marketing Letters 1999 Vol 10:3 p 301-318

Publication Year

1999

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox