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BEA Systems, INC.: Constant Reinventions to Cope with Market Waves

Publication Year



Born in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in revenues. Formidable competitors such as IBM and Microsoft, however, had made BEA's market a key strategic priority. At the same time, the power and potential of the enterprise computing industry seemed to present BEA with a new opportunity: to become an enterprise platform partner. Its biggest challenge was to rebuild its organization one more time to match the opportunity.; 1) To examine the process of growing a company from inception to $1 billion, and 2) to illustrate the challenges of growth from $1 billion to $2 billion, particularly the role of strategic vision, culture, technology, and management processes to support it.

Topic List

Alliances, Business models, Electronic commerce, Entrepreneurship, Growth strategy, Leadership, New economy, Organizational behavior, Software

Project Funder

European Research Council (ERC)

Available on ECCH


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