Skip to main content

Please enter a keyword and click the arrow to search the site

BEA Systems, INC.: Constant Reinventions to Cope with Market Waves

Publication Year

2003

Abstract

Born in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in revenues. Formidable competitors such as IBM and Microsoft, however, had made BEA's market a key strategic priority. At the same time, the power and potential of the enterprise computing industry seemed to present BEA with a new opportunity: to become an enterprise platform partner. Its biggest challenge was to rebuild its organization one more time to match the opportunity.; 1) To examine the process of growing a company from inception to $1 billion, and 2) to illustrate the challenges of growth from $1 billion to $2 billion, particularly the role of strategic vision, culture, technology, and management processes to support it.

Topic List

Alliances, Business models, Electronic commerce, Entrepreneurship, Growth strategy, Leadership, New economy, Organizational behavior, Software

Project Funder

European Research Council (ERC)

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.