Assessing market performance: don't settle for a silver metric
Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 2008 Vol 24:7-8
Publication Year
2008
Available on ECCH
No
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Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 2008 Vol 24:7-8
Publication Year
2008
Available on ECCH
No