Armed To The Teeth - Part B
Subject
Strategy and Entrepreneurship, Marketing
Publication Year
1994
Topic List
Brand Management, Buyer Behaviour, Consumer Behaviour, Double Jeopardy
Industry
Toothpaste
Publication Event Date
1967-1991
LBS Case Number
CS-94-16-C
Location
UK; Japan; US
Project Funder
HEFCE
Available on ECCH
No
