Are branding and marketing synonymous?
Journal
Journal of Brand Management
Subject
Marketing
Publishing details
Journal of Brand Management 1993 May Vol 1:1 p 41-50
Publication Year
1993
Available on ECCH
No
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Journal
Journal of Brand Management
Subject
Marketing
Publishing details
Journal of Brand Management 1993 May Vol 1:1 p 41-50
Publication Year
1993
Available on ECCH
No