Market Driving Strategies participants come from a diverse range of industry backgrounds, but share a desire to learn about developing radical marketing strategies to drive their company and industry forward.
Participants who will benefit most from the programme are leaders of dynamic companies of any size.
Head of DA Product Innovation Europe, Samsung Innovation Team Europe
"The programme was a truly transformative experience. It was highly challenging, with a mix of top-end content, outstanding guidance and high-calibre fellow participants."
Ran describes how the Market Driving Strategies programme led directly to him winning a major government grant and increased his ability to produce amazing business results.
Manager of Product Service and Management, Iveco S.p.A.
"I learned the need to be open-minded - to think creatively when developing strategies and not feel constrained by traditional thinking."
Elena felt the Market Driving Strategies programme was challenging, enjoyable and eye-opening. Here she explains why she would definitely recommend it to others.