Market Driving Strategies participants come from a diverse range of industry backgrounds, but share a desire to learn about developing radical marketing strategies to drive their company and industry forward.
Participants who will benefit most from the programme are leaders of dynamic companies of any size.
Manager of Product Service and Management, Iveco S.p.A.
"I learned the need to be open-minded - to think creatively when developing strategies and not feel constrained by traditional thinking."
Elena felt the Market Driving Strategies programme was challenging, enjoyable and eye-opening. Here she explains why she would definitely recommend it to others.