Market Driving Strategies

Market Driving Strategies

Develop innovative strategies to drive your organisation forward

The Market Driving Strategies programme examines how to cultivate groundbreaking strategy by energising creativity and driving innovation. Explore ways to build new market capabilities, co-create new market spaces, capitalise on technologies and take novel concepts to market.

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Professor Nirmalya Kumar, discusses what the benefits of the Market Driving Strategies programme can offer you.

Why choose this programme?

This programme equips you with the skills, knowledge and insights to define a vision, identify opportunities and unleash market driving innovations within your industry.

Key themes explored by the programme include: 

  • Leading breakthrough innovation and building an innovative culture
  • Thinking, strategising and marketing differently
  • Building new market capabilities

Who is this programme for?

Market Driving Strategies is designed for professionals looking to develop innovative strategies to drive their organisation and industry forward. The programme is therefore of particular relevance to:

  • senior marketing practitioners
  • product, portfolio and general managers
  • CEOs and managing directors
  • sales and business development managers
  • pricing specialists
  • leaders of dynamic companies

Companies that have benefited from Market Driving Strategies include:

  • American Express
  • BT
  • Cisco
  • DaimlerChrysler
  • Emap
  • HSBC
  • Jack Morton Worldwide
  • KPMG
  • Orange
  • Timberland
  • WPP.

Please be advised that places for this programme are limited so we recommend that you reserve your place early to avoid disappointment. 

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Key details

5 days
Next start:
10 November 2014

Next steps

Reserve a place

Contact us

Cleo Jackson, Programme Associate
Tel: +44 (0)20 7000 7324

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