Market Driving Strategies
Develop innovative strategies to drive your organisation forward
The Market Driving Strategies programme examines how to cultivate groundbreaking strategy by energising creativity and driving innovation. Explore ways to build new market capabilities, co-create new market spaces, capitalise on technologies and take novel concepts to market.
Professor Nirmalya Kumar, discusses what the benefits of the Market Driving Strategies programme can offer you.
Strategic Marketing webinar
Register for our Strategic Marketing online webinar and hear from programme leaders, Professors Simona Botti and David Faro. Gain insights into programme benefits, the application process and answers to any questions you may have from Programme Director Mark Edwards.
Date: Tuesday 2 September 2014
Time: 12.30 - 13.30 GMT
Speakers: Simona Botti, Associate Professor, David Faro, Associate Professor and Mark Edwards, Programme Director
During this interactive session our speakers take you through the four pillars required to develop and execute your brand based upon deep customer insight and behavioural science. Join us for this informative session and gain critical insights that will enable you to tackle any marketing challenge.
Why choose this programme?
This programme equips you with the skills, knowledge and insights to define a vision, identify opportunities and unleash market driving innovations within your industry.
Key themes explored by the programme include:
- Leading breakthrough innovation and building an innovative culture
- Thinking, strategising and marketing differently
- Building new market capabilities
Who is this programme for?
Market Driving Strategies is designed for professionals looking to develop innovative strategies to drive their organisation and industry forward. The programme is therefore of particular relevance to:
- senior marketing practitioners
- product, portfolio and general managers
- CEOs and managing directors
- sales and business development managers
- pricing specialists
- leaders of dynamic companies
Companies that have benefited from Market Driving Strategies include:
- American Express
- Jack Morton Worldwide
Please be advised that places for this programme are limited so we recommend that you reserve your place early to avoid disappointment.
- 5 days
- Next start:
- 10 November 2014
Cleo Jackson, Programme Associate
Tel: +44 (0)20 7000 7324