Programme details

Programme overview

Redefine what it means to 'grow' your business

Customer Focused Marketing demonstrates how you can use deep customer insights to re-align your organisation around your customers, breaking down the organisational silos, to deliver true customer value and create rather than just serve your customers.

The programme will allow you to understand how to identify and use insights as a source of differentiation, a platform to build your competitive advantage and a basis for creating new customers.

Programme content

Over five days you'll explore the following themes and apply them directly to your organisation:

Understanding consumer behaviour: linking customer feedback to decisions by putting a market research strategy into practice.
Managing the customer experience: coordinating your firm's activities to understand how customers decide.
Capturing value: selecting customers; pricing innovatively; converting prospects into customers; defending established markets.