Marketing
What is Marketing?
"Because the purpose of business is to create and keep a customer, the business enterprise has two -and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Peter Drucker (1909-2005) in The Practice of Management
What we do
The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including:
- advertising
- brands and branding
- competitive strategy
- consumer behaviour
- customer focus
- distribution
- entrepreneurship
- innovation
- marketing analytics
- marketing ethics
- metrics
- media
- pricing and price promotions
- product strategy
- related management processes.
The subject area is home to a successful Marketing PhD programme
Student and alumni clubs
The group supports the activities of two clubs for students and alumni:
- The Media Club
A thriving organisation with 300+ members. Students organise the annual London Media Summit, which attracts nearly 200 paying professionals to campus every November. - The Marketing Club
One of the largest and most active professional clubs at London Business School.
The Centre for Marketing
Run by the marketing faculty, the centre acts as an interface with marketing practitioners. Its members widen their perspective on marketing through exposure to some of the best research and teaching on marketing theory and practice. Read more about the Centre for Marketing
Recruitment
We are inviting applications for tenure-track and tenured positions starting in the 2011-2012 academic year. Please visit our recruitment page for more information.
Publications
Centre for Marketing
Visit the Centre for Marketing
