What is Marketing?
"Because the purpose of business is to create and keep a customer, the business enterprise has two -and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Peter Drucker (1909-2005) in The Practice of Management
What we do
The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including:
- brands and branding
- competitive strategy
- consumer behaviour
- customer focus
- marketing analytics
- marketing ethics
- pricing and price promotions
- product strategy
- related management processes.
The subject area is home to a successful Marketing PhD programme
Student and alumni clubs
The group supports the activities of two clubs for students and alumni:
- The Media Club
A thriving organisation with 300+ members. Students organise the annual London Media Summit, which attracts nearly 200 paying professionals to campus every November.
- The Marketing Club
One of the largest and most active professional clubs at London Business School.