Students graduating

Marketing

What is Marketing?

"Because the purpose of business is to create and keep a customer, the business enterprise has two -and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." 
Peter Drucker (1909-2005) in The Practice of Management

What we do

The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including:

  • advertising 
  • brands and branding 
  • competitive strategy 
  • consumer behaviour 
  • customer focus 
  • distribution 
  • entrepreneurship
  • innovation 
  • marketing analytics 
  • marketing ethics 
  • metrics 
  • media 
  • pricing and price promotions 
  • product strategy
  • related management processes.

The subject area is home to a successful Marketing PhD programme

Student and alumni clubs

The group supports the activities of two clubs for students and alumni:

  • The Media Club
    A thriving organisation with 300+ members. Students organise the annual London Media Summit, which attracts nearly 200 paying professionals to campus every November.
  • The Marketing Club
    One of the largest and most active professional clubs at London Business School.

Contact us

Elisabeth Hajicek

Email: ehajicek@london.edu