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Reflecting on Identity-Change Facilitates Confession of Past Misdeeds

Journal

Journal of Experimental Psychology: General

Subject

Marketing

Authors / Editors

Helgason B A;Berman J Z

Biographies

Publication Year

2022

Abstract

Across four studies (N = 3,351), we demonstrate that reflecting on identity change increases confession and decreases justification of past misdeeds. Moreover, publicly communicating one’s identity change to others increases confession above and beyond privately reflecting on identity change. By severing their connection with their past self, individuals can admit to past a misdeed (“I did it”) while reducing their fear that doing so will implicate their present moral character (“But that’s not who I am anymore”).

Available on ECCH

No


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