Making sense of the UK election
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Arnold D
Biographies
Publication Year
2015
Abstract
“This was the result that nobody saw coming,” declared the BBC’s Political Editor, as the recent UK election saw the Conservatives return to power with a majority, in apparent defiance of weeks of opinion polls.
Publication Notes
Published online 21 May 2015
Available on ECCH
No