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A technician stands in a dimly lit data centre aisle, surrounded by tall black server racks with glowing green and blue indicator lights.
By Michael G Jacobides and Florence Wilkinson

AI’s true impact will come not from adoption alone, but from rethinking what we do.

By Keyvan Vakili and Kathy Brewis
Three smiling people sit with Rode microphones in a podcast studio with wooden panel walls.
By Isabel Fernandez-Mateo, Khyati Sundaram, Sergei Guriev and Myra Mansoor

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TV advertising and online sales

In this day and age, many people use multiple screens simultaneously.

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Ethnic minority analysts’ conference call participation

When it comes public earnings conference calls, are ethnic minority analysts less likely to participate?

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Consumers and artificial intelligence

AI products promise to improve consumer wellbeing.

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