Building brands from the inside out

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Research round-up: Highlights from London Business School

As the financial and economic agenda moves from crisis to recovery, four of our faculty members (Nader Tavassoli, Kamalini Ramdas, Richard Portes and Michael Jacobides) offer their insights on what lies ahead for 2011

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Private label share in a downturn

Nirmalya Kumar, Professor of Marketing, draws on his research to examine what happens to private label shares during recessions and how market share can be defended in challenging times

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Remaining innovative through good and bad times

Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship discusses why managers need to focus on the future in order to help an organisation remain innovative through difficult and prosperous times

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Can innovation be incentivized?

Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship; discusses whether innovation should be incentivized and explains why asymmetric incentives (rewards for success) need to be higher than penalties for failures

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Recession as a marketing opportunity

According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice