Thank you for your interest in reproducing London Business School Review content. Requests to reproduce material from London Business School Review are being handled through the RightsLink® automated permissions service.

Simply follow the steps below to obtain permission via the Rightslink® system:

  • Locate the article you wish to reproduce on Wiley Online Library
  • Click on the ‘Request Permissions’ link, under the 'ARTICLE TOOLS' menu on the abstract page (also available from Table of Contents or Search Results)
  • Follow the online instructions and select your requirements from the drop down options and click on ‘quick price’ to get a quote
  • Create a RightsLink® account to complete your transaction (and pay, where applicable)
  • Read and accept our Terms & Conditions and download your license
  • For any technical queries please contact
  • For further information and to view a Rightslink® demo please visit and select Rights & Permissions.

London Business School Review online

  • You may use direct links to LBSR online content
  • You are encouraged to use the article title to which you are linking, as long as you link directly to the article. Our RSS feed can help you.
  • Use of our images will be determined on a case-by-case basis. If you would like to use our images, please contact us at
  • Please note that in citing our site as the Source, the entire name is to be used: London Business School
  • Please include London Business School in your list of contributors if one is available
  • We would appreciate an email from you to informing us of your links to our site.

Read now