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Horst Paulmann's and Cencosud are names primarily known in South America,but Jose Ernesto Amoros shows why any ...
Horst Paulmann's and Cencosud are names primarily known in South America,but Jose Ernesto Amoros shows why any budding entrepreneur should learn a lot more about what Paulmann's had done - and is doing.
He was not born in Chile or Argentina. He lost his first job because he could not speak Spanish. He hates to have a boss, but he employs 55,000 people. His chain of stores generates over $4.5 billion in revenues, yet his personal visions for growing that number are often crafted with the simplest of tools: paper and pencil. Horst Paulmann is very much the model South American entrepreneur.
Paulmann’s story is more than inspirational; it’s instructive. One can glean at least seven lessons from what Paulmann did to marshal the resources and will that created the Cencosud chain of stores.
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