Skip to main content
alt

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Default lines

Most consumers don’t think about the potential range of choices in a sales transaction; thus, they often accept the pre-selected “default” choice.

01 September 2009
Strategy and entrepreneurshipArticles
Save to my profile

Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.