; Benefits and impact | London Business School

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Exploit and defend

Blurring industry boundaries. Competitors in unexpected places. Shifting customer demands. How will you and your organisation deal with disruption? Gain the tools and insights to develop a personal and organisational response.

Benefits to you

  • Structure your thinking with insights applicable to any industry

  • Further your leadership skills by shifting to a long-term, unblinkered, collaborative mindset

  • Equip yourself with practical knowledge on how to exploit radical new technologies and business models

  • Develop techniques and strategies to convince people to support your transformational ideas

  • Build an enduring network of high-level global professionals from diverse industries and sectors through rich debate.

Benefits to your organisation

  • Offer your senior leaders insights to simultaneously defend your core business and exploit the new markets

  • Create new-market footholds and safeguard your organisation’s position, market share and customer base

  • Create an ecosystem of quality players

  • Heighten your awareness of tomorrow’s customers and embed digital, social and mobile-marketing behaviours

  • Harness the right data to customise everything from product offerings to marketing messages.

Key details

Duration: 5.5 days
Next start: 30 Jun 2019
Fees: £8,100
Location: London

Next programme dates:

  • 30 Jun - 05 Jul 2019

Contact us

Contact Sabrina Schwarz, Programme Consultant.

Email: edd@london.edu

Tel: +44 (0)20 7000 8545

Email us