Experts in the field
Draw inspiration from world-leading academics and guest speakers, blending cutting-edge research with practical insights for a dynamic learning experience.
Oded Koenigsberg, Professor of Marketing; Academic Director MBA and Masters in Management
What Oded brings to the programme: Professor Koenigsberg’s research explores the logistical constraints of marketing decisions on pricing, product design, distribution channels, product line and durable goods. He develops models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions, and teaches best practice for pricing strategy and tactics.
Experience: He is on the editorial boards of leading journals in his field, including Marketing Science, Journal of Production and Operations Management, International Journal of Research in Marketing and the Journal of Retailing. He also consults on pricing, distribution channel (supply chain) and incentives.
Fabrizio Fantini, CEO of Evo Pricing
What Fabrizio brings to the programme: Fabrizio Fantini has an award-winning and patent-pending new technology for automating management decisions based on real-time data analysis. The software pulls together company data such as sales, costs, customers and competitors and uses that information to make sales forecasts and pricing recommendations for an organisation’s products and services. Fabrizio is a passionate believer in the power of data to drive distinctive decision-making.
Experience: Since he started Evo Pricing in 2014, Fabrizio has generated US$280 million of savings for his clients, forged relationships with seven universities around the globe, and built scalable big data systems for medium and large-scale organisations globally. Fabrizio, who has an MBA from Harvard Business School, spent 10 years at McKinsey & Company as a senior consultant.
Sunil Gupta, Edward W. Carter Professor of Business Administration; Chair, General Management Program at Harvard Business School
What Sunil brings to the programme: Professor Sunil Gupta’s research addresses the fundamental question of how to help large, established companies transform their businesses for the digital era. His interest is in how digital technologies disrupt industries and why incumbents have often struggled in this new world, with limited success from using technology to improve efficiency, encouraging business units to undertake digital experiments or launching independent units to spur innovation. He aims to help incumbents strengthen their core and build for the future at the same time – like changing the engine of a plane while it is flying.
Experience: Sunil is Professor of Business Administration at Harvard Business School, Chair of the General Management Program, and also the co-chair of the executive program on Driving Digital Strategy. In the recent past, he has taught the elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. From 2008—2013, he served as the head of the marketing unit. He recently authored the book Driving Digital Strategy – A Guide to Reimagining Your Business.
Clive Humby, Chief Data Scientist at Starcount
What Clive brings to the programme: Clive is a data science innovator, pioneering consumer-centric insights, analytics and profiling products. He has 40 years’ experience in customer analytics across 30 markets globally. Clive, who coined the phrase “data is the new oil”, has consulted at all levels, from advising the UK government on the implication of data science in the UK economy through to individual clients where he leads key work streams designed to step change their businesses.
Experience: From creating the first geodemographic system, ACORN, in the 1980s, to founding the iconic global consumer insights business dunnhumby with his business partner and wife, Edwina Dunn, to developing the use of motivational segmentation at Starcount, Clive is acknowledged as one of the world’s pioneers in the discipline.
Duration: 1 day
Next start: 11 March 2019