; Big Data to Decisions: AI and Machine Learning | London Business School

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Discover how machine learning can unlock new paths to value creation

Digital transformation is disrupting society and industry in multiple ways. New business models and channels continue to emerge, demanding entirely new ways to manage and lead organisations, against rapidly changing customer needs.

Today, much hype surrounds the power of artificial intelligence and machine learning, two key new ways to extract value from data. But how can they help companies and managers make smarter, more impactful decisions? Our one day masterclass explores how you can use technology to make more rational, data-driven decisions that leverage rather than replace human intuition and emotion.

AI and machine learning creates knowledge and specialised skills that will become the next source of sustainable competitive advantage. But their adoption remains challenged: lack of understanding and conflicted paths of ‘in-house vs external-supported’ delivery. You’ll navigate the endless opportunities unlocked by predictive analytics: better customer modelling, product design, pricing, promotions, loyalty mechanisms, forecasting, ranging, and much more.

Join our world-class guest speakers and academics to benefit from their real world insights and industry expertise. Access the cutting edge research of Professor Oded Koensberg a widely published expert and consultant in marketing decisions including pricing, product design and distribution channels. Learn from Fabrizio Fantini, CEO of Evo Pricing – an award winning entrepreneur that developed patent-pending software for automating management decisions. This masterclass also offers an exclusive opportunity to hear from leading marketing analyst Clive Humby Chief Data Scientist at Starcount, Co- Founder at Dunnhumby the data science firm behind the Tesco Clubcard.


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Why choose this programme

From theory to practice, this programme will introduce the end-to-end toolkit needed to capture new opportunities rapidly and at lower cost than ever before.

Learn how artificial intelligence and machine learning can help disrupt traditional management thinking, automate processes and ultimately increase customer relevance. Explore the relationship between pricing, promotions and supply decisions. Access cutting-edge insights from our world-class faculty while studying alongside executives from a range of industries and business backgrounds. Gain the expertise to maximise crucial decision-making using big data and AI analysis.

Professor Oded Koenisberg is an expert in pricing, distribution channel (supply chain) and incentives. He is joined by Fabrizio Fantini, CEO of EVO Pricing – which received the best Digital Supply Chain startup accolade at the t4Fashion Awards 2018.

How you benefit

  • Understand the strategic implications of AI for your business

  • Discover how to measure the link between pricing, promotions and product range decisions

  • Explore data-driven approaches to execute highly profitable systematic decision-making

  • Quantify your relevant avenues for value creation that are available today

  • Learn the best practices and discuss exciting real-world case studies.

Ready to empower your decision-making using big data? Join us.

Key Details

  • Duration: 1 day
    Next start: 11 March 2019
    Fees: £1,200
    Location: London

Programme Calendar 

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Contact us

Contact Amanda Grasso
Programme Consultant

Email: aiml@london.edu
Tel: +44(0)20 7000 8507

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