Big Data to Decisions: AI and Machine Learning
Discover how machine learning can unlock new paths to value creation.
Many marketing decisions are made – separately – using our limbic system: the part of our brain dedicated to feelings and snap intuition. But emotions and gut feeling aren’t suitable for making critical decisions such as optimal pricing, promotion and supply planning that require careful consideration.
Choosing what feels right (or was right last year), and then rationalise it, leaves much opportunity on the table. But the emergence of big data analysis, using machine learning and artificial intelligence (AI), has enabled more rational, data-driven approaches that also leverage human intuition, rather than replacing it. These new methods to close the supply/ demand gap and increase profits, by becoming more customer relevant.
Explore the relationship between pricing, promotions and supply decisions. Learn how to measure and exploit that strong link while exploring new ways of leveraging data that drive profitable decision-making across industries and borders.
You’ll access cutting edge insights from our world class faculty and benefit from real-world experience within a global classroom of decision-makers. Gain the expertise to maximise crucial decision-making using big data and AI analysis.
Professor Oded Koenisberg is an expert in pricing, distribution channel (supply chain) and incentives. He will be joined by Practitioner Fabrizio Fantini CEO of EVO Pricing awarded for best Digital Supply Chain start-up.
How you benefit
Understand the strategic implications of AI for your business
Discover how to measure the link between pricing, promotions and product range decisions
Explore data-driven approaches to execute highly profitable decision-making
Learn best practice for implementing new approaches, in a complex omni-channel and cross-border context.
If you’re ready to empower your decision-making using big data, join us.