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Experts in the field

Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality. 


Simona Botti, Joint Academic Director, Professor of Marketing

David Faro, Joint Academic Director, Associate Professor of Marketing

Richard Hytner, Adjunct Professor of Marketing

Simona Botti, Joint Academic Director, Professor of Marketing

Simona-Botti-SB-faculty 
  • Nationality: Italian/American 
  • What Simona brings to the programme: Simona teaches on brand strategy and brand execution. Her research focuses on consumer behaviour and decision making. She is particularly interested in the psychological processes underlying perceived personal control, and how the different ways of providing and exercising control influence consumers’ satisfaction and well-being. 
  • Real-world experience: Simona collaborates with companies on topics related to consumer behaviour, decision making and brand management.

David Faro, Joint Academic Director, Associate Professor of Marketing

david-faro-SB-faculty 
  • Nationality: Turkish/Italian 
  • What David brings to the programme: David delivers on using managerial insights to build a customer-focused organisation, brand strategy and brand execution. He is an expert in behavioural economics and decision-making. David’s specific research interests include consumer behaviour, time perception, and decision related to finance and health. 
  • Real-world experience: In addition to his academic work, David consults companies on how to use behavioural insights to improve their products and services.

Richard Hytner, Adjunct Professor of Marketing

Richard-Hytner-SB-faculty 
  • Nationality: British 
  • What Richard brings to the programme: Richard teaches on gaining and leveraging deep customer insight and brand execution: delivering the brand through communication. 
  • Real-world experience: Richard is Deputy Chairman of Saatchi & Saatchi Worldwide. He has 30 years’ experience working with a diverse range of brands including Unilever, Virgin, Nestlé, the British Army, Renault, Toyota, T Mobile and Diageo. Richard speaks to clients, conferences and business schools around the world on the concept of ‘Lovemarks’, creativity, leading strategic transformation, and corporate strategy. Richard teaches leaders how to unearth fresh actionable customer and managerial insights; reignite individual, team and organisational creativity; and build winning brands and businesses.

Key details

Duration: 5 days
Next start: 05 Nov 2018
Fees: £7,300
Location: London

2018 dates and fees:


  • 05 - 09 Nov 2018
  • Fees: £7,300

2019 dates and fees:


  • 11 - 15 Mar 2019
  • 28 Oct - 01 Nov 2019
  • Fees: £7,500

Contact us

Contact Carla Scopece, Programme Consultant


Email: sb@london.edu

Tel: +44 (0)20 7000 7302

Email us