; Strategic Branding  | London Business School

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From behavioural insights to business growth

A business’s most valuable asset is its customers. Strategic Branding provides you with the skills to gain and leverage customer and managerial insights. The key aim of this knowledge is to enhance your ability to build and manage brands to drive profits and organic growth.


Strategic branding is for both marketing and non marketing professionals. If you are a senior business decision maker who needs to understand brand value, this programme will provide an underlying framework and tools to strengthen your brand.

Why choose this programme?

  • Academic excellence – faculty bring cutting-edge thinking and practical, real-world experience to the classroom. Simona Botti is an expert in consumer behaviour and decision making, with a focus on how choice can influence consumers’ perceptions, satisfaction and wellbeing. David Faro provides his knowledge on behavioural economics and decision-making. 

  • Insights from a global classroom - exchange ideas with peers from diverse countries, cultures and job functions on this programme attended by decision-makers from around the world.
  • Brand insights first hand –  you are taken into the heart of London’s retail sector on the Mystery Shopping experience and visit a London-based company to understand their brand strategy. Find out more.
  • Applicable learning – Learn practical tools and techniques to craft a powerful brand. With guidance from world-class faculty, you will create a set of actions to implement this positioning back to your organisation.

Faculty insights


5 behavioural tips to build your brand

Simona Botti

What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?

Read now

What if freedom of choice spread unhappiness?

Simona Botti

Professor Simona Botti imagines a world where brands offer customers less choice and more help in choosing.

Read now

Key details

  • Duration: 5 days
    Next start: 28 Oct 2019
    Fees: £7,500
  • Location: London
  • 2019 dates and fees:

    • 28 Oct - 01 Nov 2019

    • Fees: £7,500
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Why not take this programme as part of our Executive Education Certificate in Management?

Find out how

Contact us

Contact Carla Scopece, Programme Consultant

Email: sb@london.edu

Tel: +44 (0)20 7000 7302

Email us