From behavioural insights to business growth
A business’s most valuable asset is its customers. Strategic Branding provides you with the skills to gain and leverage customer and managerial insights. The key aim of this knowledge is to enhance your ability to build and manage brands to drive profits and organic growth.
Designed for senior decision-makers, this programme will provide an underlying framework and tools to strengthen your brand. Using behavioural insight and experimental research, you will gain a deeper understanding of consumers’ needs and be able to test the effect of branding decisions on consumer responses.