What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?
A business’s most valuable asset is its customers. Strategic Branding provides you with the skills to gain and leverage customer and managerial insights. The key aim of this knowledge is to enhance your ability to build and manage brands to drive profits and organic growth.
Strategic branding is for both marketing and non marketing professionals. If you are a senior business decision maker who needs to understand brand value, this programme will provide an underlying framework and tools to strengthen your brand.
Academic excellence – faculty bring cutting-edge thinking and practical, real-world experience to the classroom. Simona Botti is an expert in consumer behaviour and decision making, with a focus on how choice can influence consumers’ perceptions, satisfaction and wellbeing. David Faro provides his knowledge on behavioural economics and decision-making.
Why not take this programme as part of our Executive Education Certificate in Management?Find out how