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Embed creativity in your organisation


Gain the marketing tools to create products that customers are just beginning to want, reinvent the way you bring them to market and deliver beyond your customer's expectations.

Develop the skills, knowledge and insights to define a vision, identify new opportunities and unleash market-driving innovations within your industry.


Sharpen your storytelling skills; create and present individual and group pitches that embody your new learnings so you can drive your new ideas to address your organisational challenge back in your workplace.

Find out how new products, processes and business models can help your company develop and maintain its edge. Explore the challenges of marketing in the new reality of global, interconnected markets.


  • What you learn

    Learn the frameworks, skills and knowledge to deliver long-term, market-driving strategies, in and beyond the most saturated marketplaces.



    Leading breakthrough innovations

    Recognise your current commercial boundaries and explore how to overcome them.


    Think differently

    Develop your ability to energise creativity in your business.


    New strategies

    Learn how to create strategies that make a real difference.


    Market yourself differently

    Understand how to differentiate your products, services and brands to existing and new customers


    Building new market capabilities

    Transform markets by leveraging resources from inside and outside your organisation.


    Enter and dominate markets

    Learn to manage the roll-out of new products and services and pioneer new markets.


    Building a culture of innovation

    Discover how to foster the right environment where new ideas can flourish.









  • How you learn

    How you learn


    Experience an unparalleled blend of theory and practical insight. Develop practical techniques and strategies that are immediately applicable, through teaching grounded in real-life experience. Original case studies demonstrate how other companies have come up with new and creative ideas, identified and overcome barriers. You’re stimulated to think smarter about how you will deal with opportunities and challenges.


    World-class faculty who teach on this programme include Rajesh ChandyJohn MullinsDavid Arnold, Rupert Merson and Richard Hytner



    Skill-building case studies

    Short-cut a lifetime of experience by unravelling real-life case studies that demonstrate what strategies works and why. Previous case studies include: M-Pesa, which examines the mental boundaries that prevent us from spotting opportunities – written by Professor Rajesh Chandy.


    Real-world insights from business leaders

    Guest speakers share their experience of working with groundbreaking new products and services across diverse sectors.


    Immersive interactive experiences

    Take an immersive tour of London’s National Portrait Gallery, where you’ll identify a portrait that resonates with you personally and explore what that says about your motivations in driving change.

  • Your learning experience

    Your learning experience




    • Leading breakthrough innovation (M-Pesa case study)
    • Thinking differently; energising creativity



    • Driving markets on the back of socioeconomic change



    • The innovator’s job number one
    • Driving strategic growth from the core



    • Beyond the order: digital transformation
    • Hindsight, insight, foresight
    • National Portrait Gallery visit




    • Shaping the future
    • Driving markets

Key details

Duration: 5 days
Next start: 05 Nov 2018
Fees: £7,300
Location: London

2018 dates and fees:

  • 05 - 09 Nov 2018
  • Fees: £7,300

2019 dates and fees:

  • 29 Apr - 03 May 2019
  • 18 - 22 Nov 2019
  • Fees: £7,500

Contact us

Contact Carla Scopece, Programme Consultant


Tel: +44 (0)20 7000 7302

Email us