; Benefits and impact | London Business School

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Benefits and impact

Equip yourself with the skills, knowledge and insights to define a vision, identify opportunities and unleash market-driving innovations within your industry.


Increase your company’s market performance by gaining tools and techniques for delivering a leap in customer value through better use of customer insights.


Benefits to you


  • Gain the skills to foster a culture of innovation and creativity within your organisation
  • Generate new ideas and break new ground in products, services and industries
  • Identify and articulate latent customer needs, socioeconomic trends and technological developments that could lead to opportunities to reshape your industry
  • Drive growth by entering and dominating emerging or untapped markets
  • Acquire specific tools that can be applied in your workplace as part of your organisation's strategic decision-making process
  • Share experiences with your peers and gain awareness of what’s driving you personally through introspection and reflection.


Benefits for your organisation


You gain a high-value marketing strategist who can:

  • make innovation the engine for your organisation’s long-term growth
  • deliver shareholder value through industry transformation
  • leverage customer insights to deliver a sustained increase in customer value and business success.

Key details

Duration: 5 days
Next start: 29 Apr 2019
Fees: £7,500
Location: London

2019 dates and fees:

  • 29 Apr - 03 May 2019
  • 18 - 22 Nov 2019
  • Fees: £7,500

Contact us

Contact Carla Scopece, Programme Consultant

Email: mds@london.edu

Tel: +44 (0)20 7000 7302

Email us