; Market Driving Strategies | London Business School

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Achieve growth through new strategies

Your world is changing rapidly. Fast-moving technologies, demographics, trade and globalisation bring new threats and opportunities.


Redefine your strategy to grow business in this volatile, uncertain environment. Detect the winds of change, design mechanisms to harness them and deploy these to do business effectively.

Identify your core business and use this knowledge to move into adjacent markets. Explore how to adapt to shifting market realities and break new ground. Discover how digitisation is affecting consumer behaviour and how your firm can respond.

Develop the skills to take new concepts to market and find ways to increase your market share, diversify into new sectors and transform your industry.

Experiment and make mistakes in a safe environment as you work through your innovation challenge. Return to work ready to unleash potential, creating products, services and business models to add long-term value.

Participant experience

Why choose this programme?


  • Learn from world-class faculty who apply their own research and share expertise built up over decades of consulting to international corporations.
  • Gain fresh perspectives, techniques and skills from fellow senior-level professionals across a diverse range of global industries across national borders
  • Benefit from LBS’s location in the heart of London, where you have ready access to global firms to gain new insight to their evolution and success.

Programme overview

Key details

  • Duration: 5 days
    Next start: 29 Apr 2019
    Fees: £7,500
  • Location: London
  • 2019 dates and fees:

    • 29 Apr - 03 May 2019

    • 18 - 22 Nov 2019

    • Fees: £7,500
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Why not take this programme as part of our Executive Education Certificate in Management?

Find out how

Gaining Brand Traction webinar

Professor Nader Tavassoli looks at how gaining traction is about bridging this design-delivery gap by embedding the brand into daily employee behaviours.

View the webinar

Contact us

Contact Carla Scopece, Programme Consultant

Email: mds@london.edu

Tel: +44 (0)20 7000 7302

Email us