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Programme content

In the Entrepreneurship Summer School, you conduct mentored due diligence to carefully research and shape an entrepreneurial opportunity they have identified.


The Summer School enables you to:


  • Develop and apply skills for assessing and shaping an opportunity through field-based primary research while building a network of key contacts in the process, identify the critical success factors pertinent to that opportunity, and identify the capabilities necessary to flesh out an entrepreneurial team appropriate to its pursuit.
  • Familiarise themselves with the entrepreneurial way of life and develop their self awareness about the suitability of entrepreneurship for them as individuals


Process


Each of the Summer School sessions will engage you in learning and putting to work one or more of the skills you’ll need to assess, shape and present an entrepreneurial opportunity and to become a successful entrepreneur. For most of these skills, you’ll have multiple chances to apply them, first in a case discussion or other exercise; and then solo (or in small teams), as you work to assess and shape your own opportunity.


Outcomes


Prior to and during the Summer School, you are asked to


  • Develop a personal mission statement
  • Develop (working solo or in pairs) a customer-driven feasibility study for a proposed new venture of their choosing, either a start-up or a new venture within an established firm. This feasibility study will assess and shapes the opportunity.


Key learning


  • Identify, rigorously assess, and develop an informed understanding of the overall and target markets
  • Assess industry attractiveness and the likelihood that the venture can achieve sustainable competitive advantage and craft a viable business model
  • Identify the critical success factors that an entrepreneurial team must possess to successfully pursue the opportunity and assess the proposed team’s ability to meet them.


The resulting output, for opportunities judged feasible, is intended to form the basis for assembling a management team and developing a business plan (perhaps in the New Venture Development course at London Business School) and ultimately, a new venture itself. For opportunities judged not feasible, the output will provide a helpful foundation for reshaping the opportunity (perhaps to serve a different market or apply the technology differently) or for deciding to move on to a more promising opportunity.


This highly experiential programme (one week of intensive study followed by several weeks of field research) will culminate in presentations to panels of investors and successful entrepreneurs accustomed to assessing entrepreneurial opportunities.


For more information, download the General Information document: