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Who should be crowned winner of the Real Innovation Awards 2018?

The shortlisted companies below all showcase how innovation really comes to life when it’s driven by inspired individuals, teams and organisations. Vote today for the business that you believe deserves to win in each category. The People’s Choice vote will run from 3 September to 1 October 2018, closing at 17:00 BST.


Making an omelette means cracking some eggs. Any successful project has a failure or two along the way, and equally most failures provide insights that can lead to success.

This award celebrates an individual or organisation who tried something that didn’t work out – but which provided the stepping-stone for a subsequently successful outcome.

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Incumbent firms always struggle with disruptive rivals because they don’t want to cannibalise their existing offerings or they are unable to rethink their existing way of working.


This award is for the organisation that most successfully reinvented itself when faced with a major challenge to its previously-successful business model.

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First movers don’t always have the advantage. Sometimes the smart thing is to wait for the pioneers to take the initial risks, and to do the hard work in shaping a market.


This award is for the company that moved quickly to dominate an emerging market category, typically with a different and better business model than the first mover. 

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Shaw said that progress depends on the unreasonable man (or woman) – the person who persists in shaping the world rather than letting it shape them.

This award is for an individual who has shown enormous tenacity and stubbornness in pursuing an idea, despite the difficulties encountered along the way.

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Fleming discovered penicillin essentially by accident, and indeed many other famous discoveries have been entirely serendipitous.

This award is for a person or organisation that built a thriving business on an idea that originated in the most unexpected or surprising way.

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Many successful innovations aren’t particularly novel, but succeed because they are carefully timed to coincide with other complementary developments: they harness the “winds of change.”

This award is for those who spot what’s just around the corner soon enough to take advantage of it.

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Real Innovation Awards 2017: Judges' Choice winners

03 Nov 2017

Our judging panel has reached its verdict. Did our experts agree with the public?

Read now

Real Innovation Awards 2017 People's Choice winners

03 Oct 2017

The public has had its say. Which of this year’s shortlisted nominees earned the most votes?

Read now