Laura Kuder

  • Degree Programme: Masters in Management
  • Global Nationality: German/American

Education: BSc in Economics, The Wharton School of the University of Pennsylvania, USA; graduated in 2018

Topic(s) studied: Concentrations in Behavioural Economics and Marketing, minor in Chinese

Interested in: Consumer goods and retail (FMCG

My greatest challenge when I applied to business school was: Choosing the right programme that would help me achieve my long-term career goals

About me: : I was born in the US and grew up in Germany, where I went to an international school. I then moved to Philadelphia to attend The Wharton School at the University of Pennsylvania, where I focused my studies on behavioural economics and marketing. At Wharton, I worked with world-renowned professors on organisational behaviour research and as a teaching assistant for various negotiation courses. I was also very involved with the Penn Band, where I was a member of the executive board as treasurer and president during my time at Penn. After university, I worked as a marketing intern at Ferrero for six months and then worked as a consumer and market knowledge intern at Procter & Gamble before joining LBS. My interests are related to consumer behaviour and market research, and I joined LBS to develop the analytical skills needed to understand people’s behaviours in a business context better. At LBS, I’m an active member of the Running Club, the Women in Business Club, and the Retail and Luxury Goods Club. I am very grateful to be studying at LBS with a cohort of inspiring classmates and am more than happy to chat about my student experience with you!

Top three topics you can be approached about: How the MiM is relevant for non-consulting/non-finance roles, marketing and market research or consumer goods (FMCG) in general, the best food markets in London