Laura Kuder

  • Degree Programme: Masters in Management
  • Global Nationality: German/American

Education: BSc in Economics, The Wharton School of the University of Pennsylvania, USA; graduated in 2018

Topic(s) studied: Concentrations in Behavioural Economics and Marketing, minor in Chinese

Interested in: Consumer goods and retail (FMCG

My greatest challenge when I applied to business school was: Choosing the right programme that would help me achieve my long-term career goals

About me: : I was born in the US and grew up in Germany, where I went to an international school. I then moved to Philadelphia to attend The Wharton School at the University of Pennsylvania, where I focused my studies on behavioural economics and marketing. At Wharton, I worked with world-renowned professors on organisational behaviour research and as a teaching assistant for various negotiation courses. I was also very involved with the Penn Band, where I was a member of the executive board as treasurer and president during my time at Penn. After university, I worked as a marketing intern at Ferrero for six months and then worked as a consumer and market knowledge intern at Procter & Gamble before joining LBS. My interests are related to consumer behaviour and market research, and I joined LBS to develop the analytical skills needed to understand people’s behaviours in a business context better. At LBS, I’m an active member of the Running Club, the Women in Business Club, and the Retail and Luxury Goods Club. I am very grateful to be studying at LBS with a cohort of inspiring classmates and am more than happy to chat about my student experience with you!

Top three topics you can be approached about: How the MiM is relevant for non-consulting/non-finance roles, marketing and market research or consumer goods (FMCG) in general, the best food markets in London

Chat to Laura

Connect with MIM student ambassador Laura via Unibuddy for more information