If you are taking social responsibility seriously, what should you be reading?
Author: CK Prahalad
Publisher: Prentice Hall, 2006
Prahalad turns marketing on its head. The world's billions of poor people may not seem an obvious market to target. Collectively, though they have huge unfulfilled purchasing potential. As Prahalad writes: “The very poor represent resilient entrepreneurs and value-conscious consumers.” How do you reach them though? With a radical new approach that requires collaboration, consumer engagement, and the co-creation of value.”
Author: Antony Bugg-Levine and Jed Emerson
Publisher: Jossey- Bass, 2011
Why shouldn't investment be a force for good? Social enterprise and making money are not mutually exclusive, far from it. Yet investors have been wary of this sector because of uncertainties around the metrics involved, and what constitutes value. Impact investing ties together existing investment related activities into a coherent strategy for delivering blended value, while highlighting challenges and successes. The entrepreneur gets scale. Society secures solutions. The investor makes a return. Everyone wins.
Author: David Bornstein
Publisher: Oxford University Press, 2007
Examining social enterprise through the lives of the entrepreneurs. With its many definitions, social enterprise is a source of confusion to some. There's no misunderstanding, though, about the difference made by the individuals featured in Bornstein's book; revealed through his analysis of their strategies, techniques, work and achievements. Nobel Peace Prize winning landmine campaigner, schools in slums education entrepreneur, health policy innovator, all are included. Inspiring tales told about the tackling of social ills, from resource shortages to child prostitution.
Author: Paul Collier
Publisher: Oxford University Press, 2008
Global poverty is falling. But a billion people remain resolutely rooted to the bottom of the pile. Surviving on less than $1 a day, the world’s poorest people are cut adrift, forgotten. Trapped by conflict and corruption. Living in landlocked states with poor neighbours. Failed by their nation states, and international aid programmes. What will succeed in liberating these people from their impoverished existence? How can aid, trade, governance and security, be blended together to make the most of the opportunities that countries have. Collier has a plan.
Author: Abhijit Banerjee and Esther Duflo
Publisher: Penguin, 2012
Myth debunkers Banerjee and Duflo cast life below the breadline in a new light, and reveal some telling poverty paradoxes. Take the experience from 15 years’ working with the poor across five continents. Add the scientific rigour derived from hundreds of randomised control trials, conducted via the Abdul Latif Jameel Poverty Action Lab. The result: a new take on the economics of the less well-off. Some scientifically evidenced lessons for fighting social inequity.
Author: Paul Polak
Publisher: Berrett-Koehler 2009
Top down conventional strategies have failed to make much of a dent in poverty eradication. Common approaches, whether donations, national economic growth, or the intervention of big business, promise much but deliver little. Distilling the wisdom garnered from a quarter of a century's conversations with subsistence farmers in their hundreds, other solutions emerge. Polak details the grassroots initiatives that use low-cost tools to help rural farmers exploit market opportunities.
Author: John Elkington
Publisher: Routledge, 2012
The man who gave us the triple bottom line, now launches zeronauts into the world. Meet the new breed of innovator, set to tackle some of the world's toughest challenges, and break the sustainability barrier into the bargain. Zeronautics, the power of 0, defeating the five Ps — population growth, pandemics, poverty, pollution, and proliferation — the Zeronaut Roll of Honour, five stages on a Pathway to Zero. Elkington welcomes you to the Detox Decade.
Author: Muhammad Yunus
Publisher: Public Affairs, 2010
Capitalism, but not as we know it. If you thought the days of free market enterprise were numbered, think again. Laissez faire may be a let-down but Muhammad Yunus wants us to fashion a new kind of capitalism. The Nobel laureate and microfinance pioneer, believes social business is the best path forward. Entrepreneurs + profits + social goals = sustainable enterprises, and a better society. Yunus shows the way.
Author: Beverly Schwartz
Publisher: Jossey Bass, 2012
Schwartz is vice president at Ashoka, the renowned organisation that supports a network of global social entrepreneurs. In Rippling she recounts some compelling stories of people making difference in the world, using smart ideas to solve social and environmental challenges. Anyone, anywhere, can be an effective change-maker. With the help of five guiding principles, drawing on her experience at Ashoka, Schwartz explains how.
Author: J. Gregory Dees, Jed Emerson and Peter Economy
Publisher: Wiley, 2002
Reading about the lives of social entrepreneurs is one thing, doing it yourself is another matter entirely. What you need is a social enterprise 101, a toolkit for the uninitiated. Guidance, practical examples, step-by-step instructions, concepts, frameworks, all explained in detail. Take these, add enthusiasm, application, creativity, and entrepreneurial endeavour.
Apply to your ideas and enterprise. Next stop, social entrepreneur.
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