London Business School Review

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Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

How booking websites are challenging the sector’s long-established players

By Julian Birkinshaw

Explore how to bring those tricky behavioural barriers down

By Randall S Peterson

Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience

By Julian Birkinshaw

Should your business be investing in machine-learning technologies?

By Julian Birkinshaw

How behavioural nudges lead to improved decision-making and more strategic alignment within your organisation 

By Lisa Shu

Will low-cost and simple investment advice from machines boost financial inclusion?

By Julian Birkinshaw

Gary Hamel and Julian Birkinshaw discuss radical change for big corporations

By Julian Birkinshaw

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