London Business School Review

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Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

In conversation with Lynda Gratton & Andrew Scott

By London Business School

In conversation with Freek Vermeulen, Costas Markides and Michael Davies

By London Business School

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

How booking websites are challenging the sector’s long-established players

By Julian Birkinshaw

A panel of experts discuss the impact of AI

By Michael G Jacobides

Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience

By Julian Birkinshaw

Should your business be investing in machine-learning technologies?

By Julian Birkinshaw

Will low-cost and simple investment advice from machines boost financial inclusion?

By Julian Birkinshaw

Showing 1-9 of 16 results

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