London Business School Review

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Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

Companies that wanted to contribute to society used to receive short shrift from investors. But not anymore

By Ioannis Ioannou

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

How booking websites are challenging the sector’s long-established players

By Julian Birkinshaw

Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience

By Julian Birkinshaw

Should your business be investing in machine-learning technologies?

By Julian Birkinshaw

Will low-cost and simple investment advice from machines boost financial inclusion?

By Julian Birkinshaw

Gary Hamel and Julian Birkinshaw discuss radical change for big corporations

By Julian Birkinshaw

Ahmed Tahoun asks whether American lawmakers use their power to protect their own interests

By Ahmed Tahoun

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