London Business School Review


Wow your customers. Win their loyalty. Wonder at the results

Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli

By Nader Tavassoli

Which customers generate the most profit for your business and does it pay to put their happiness above all others?

By Vasiliki Kostami

Professor Simona Botti imagines a world where brands offer customers less choice and more help in choosing.

By Simona Botti

Paying with money or with effort: Pricing when customers anticipate hassle

By Anja Lambrecht

From bling to Twitter, London Business School marketing professor Nirmalya Kumar identifies the trends transforming the world.

By Nirmalya Kumar

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