Please enter a keyword and click the arrow to search the site
Or explore one of the areas below
London Business School Review
Wow your customers. Win their loyalty. Wonder at the results
Follow this topic
Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Professor Simona Botti imagines a world where brands offer customers less choice and more help in choosing.
Paying with money or with effort: Pricing when customers anticipate hassle
From bling to Twitter, London Business School marketing professor Nirmalya Kumar identifies the trends transforming the world.
Showing 1-5 of 5 results
Emeritus Professor of Management and Marketing
He teaches on the following programmes:
View articles >
Professor of Marketing
She teaches on the following programmes:
Associate Professor of Marketing
13 November 2018
01 June 2018
01 May 2018
Privacy & Cookies Policy